STORIES OF THE THIRSTY
THE PROBLEM WITH COMFORT ZONES, AND HOW TO OVERCOME THEM
By Jerry Wiles, President Emeritus, Living Water International, Special to ASSIST News Service
HOUSTON, TX (ANS – April 22, 2015) - In our work with Living Water International around the world, we find that behavior change is one of our biggest challenges everywhere. In some places people need to be convinced that using and drinking water from a new water well in their community or village is better than going to the river that they have been using for years. The comfort zone issue seems to be a world-wide problem. Most people have comfort zones and resist change to some degree.